How to Conduct a Trademark Clearance Search Before Spending $10K on Branding: A Legal Guide
Running a quick search in the USPTO database for exact spelling matches to your idea for a new brand name or slogan will not protect your company from a costly Section 2(d) likelihood-of-confusion refusal or a common law trademark infringement lawsuit. The examining attorney could still come back with a likelihood of confusion refusal, and […]
How to Secure Trademark Priority for Your Brand
You’ve finally nailed it: the perfect name and logo for your new venture. You’re ready to print the business cards, launch the website, and start selling. But in the excitement of a new launch, many Ohio entrepreneurs skip a critical step: establishing trademark priority. Trademark priority determines whether you actually own your brand identity. Without […]
