How to Conduct a Trademark Clearance Search Before Spending $10K on Branding: A Legal Guide
Running a quick search in the USPTO database for exact spelling matches to your idea for a new brand name or slogan will not protect your company from a costly Section 2(d) likelihood-of-confusion refusal or a common law trademark infringement lawsuit. The examining attorney could still come back with a likelihood of confusion refusal, and […]
Protecting Your Brand, Part 2 – Just what is “Confusingly Similar”?
The question isn’t whether your trademark is identical to someone else’s. The question is how similar the two trademarks in question are and whether both marks are being used for related goods and services.
Protecting Your Brand Part 1 – The Importance of a Thorough Trademark Search
While your business does have some common law rights in trademarks that are not registered, registration with the U.S. Patent and Trademark Office does provide important benefits
