MSN Law Office

Be Careful With Unregistered Trademarks

Unregistered trademark Columbus, Ohio

A federal law known as the Lanham Act is often used for a variety of unfair competition claims brought by competitors, including infringement of unregistered trademarks. (At the state law level, most states have some version of a Deceptive Trade Practices Act that also prohibits unfair competition.) You should never assume that a cursory search of exact matches in the USPTO or Secretary of State databases can provide the all-clear to proceed with a brand idea.

Protecting Your Unregistered Trademarks

Protecting Your Unregistered Trademarks Columbus, OH

We’ve talked before about the importance of conducting a thorough trademark search before launching a brand name or logo or slogan. You might be surprised to learn about similar trademarks that are already in use. You might learn that your proposed trademark would be considered relatively weak. Even if trademark registration simply isn’t in the budget yet […]

What to Trademark First: Name or Logo?

What to Trademark First Columbus, OH

When you are working hard to build a brand, it’s easy to say “just trademark everything…name, multiple logos, slogans.” And in a perfect world, you should trademark every aspect of your brand. But in the real world, trademark registrations are not cheap, especially on a start-up budget. And multiple trademark registrations won’t matter if you aren’t also […]

Protecting Your Brand, Part 4 – Enforcing Your Trademark

Enforcing Your Trademark Columbus, OH

In Part 1 of this series, we discussed the importance of conducting a trademark search. In Part 2, we explained this idea of the “likelihood of confusion” and what to look for in that trademark search. In Part 3, we discussed how to register your trademarks with the USPTO. But once your trademark is registered, it’s your job to protect […]

Protecting Your Brand, Part 3 – How to Register Your Trademarks

How to Register Your Trademarks Columbus, OH

To recap, in Part 1 of this series, we discussed the importance of conducting a trademark search, and in Part 2, we explained this idea of the “likelihood of confusion” and what to look for in that trademark search. Assuming your trademarks aren’t confusingly similar with that of another company offering related goods or services, how do you […]